About Us
Welcome to Indian Ceramic News—your premier platform for the latest updates and in-depth insights into India's ceramic industry, with a special focus on Morbi, Gujarat—the undisputed "Ceramic Capital" of the country. Morbi's ceramic journey began in the 1930s with small-scale clay pottery and traditional "naliya" roof tiles. Today, it stands tall as a global ceramic powerhouse. The economic liberalization of the 1990s accelerated this growth, allowing Morbi to capitalize on abundant raw materials like clay, quartz, and feldspar, along with modern infrastructure and a skilled workforce.
Spanning an area of 50 km x 9 km, Morbi is now home to over 1,000 manufacturing units that produce 90% of India's ceramic tiles and contribute 13% to global ceramic tile production.
With an annual turnover exceeding ₹60,000 crore and exports crossing ₹15,000 crore in 2022–23, Morbi's ceramic cluster directly and indirectly employs nearly 400,000 people. Its wide range of products—including vitrified tiles, porcelain tiles, sanitaryware, and cutting-edge digital-printed designs—are exported to over 140 countries, including regions like Europe, the Middle East, and the USA.
Morbi's commitment to innovation and environmental responsibility is evident in its adoption of advanced technologies like digital printing and energy-efficient machinery, as well as sustainable practices such as water recycling. Recognized as a Town of Export Excellence (TEE) by the Ministry of Commerce, Government of India, Morbi continues to set global benchmarks.
Indian Ceramic News aims to connect global audiences with the dynamic ceramic ecosystem of Morbi by delivering timely, reliable, and comprehensive information. From market trends, technological innovations, and export milestones to sustainability initiatives—we showcase the craftsmanship, innovation, and global competitiveness of Morbi and India's ceramic industry.
Shanti Media Group – Empowering the Ceramic Industry with News That Matters
With a proud legacy of 22 years in media, Shanti Media Group, based in the heart of Morbi – the Ceramic Capital of India – has consistently embraced change to stay ahead of the curve. Recognizing the evolving needs of the ceramic industry and those connected with it, we are proud to present a one-of-a-kind digital platform: Indian Ceramic News.
This platform is dedicated to covering every aspect of the ceramic world – from the latest trends and product launches to innovation, R&D, expert opinions, market analysis, industrial updates, exhibitions, export-import, raw material updates, job opportunities, and buyers' guides. If it impacts ceramics, you'll find it here.
Visionary Behind the Platform
At the helm is Dilipbhai Barasara, the Chief Founder of Shanti Media Group, whose 22 years of media experience and visionary thinking have always been centered on growth through innovation. After extensive research, he realized the industry needed a dedicated platform to keep pace with constant changes. Indian Ceramic News is the outcome of that vision – a bridge between information and industry progress.
Our Vision
Indian Ceramic News aims to be the most trusted and comprehensive digital news platform for the ceramic industry. With strong roots in Morbi, we are deeply connected to ground-level developments. We spotlight new products, share market insights, and feature expert interviews to guide manufacturers and professionals alike. From buyers' guides to global updates – we bring the entire ceramic ecosystem to your fingertips.
Our Mission
From traditional clay to cutting-edge digital printing – the ceramic industry has evolved, and so must its media. Indian Ceramic News embraces this digital transformation, offering fast, reliable, and relevant updates that empower ceramic businesses. Our goal is simple: To help every unit stay informed, stay inspired, and grow together.
Let's build the future of ceramics – informed, connected, and innovative.
#IndianCeramicNews – Where the Industry Meets Insight.